adStream: Competitive ads

Should radio and Internet radio platforms run ads for competitors? In the battle for “share of ear,” this is a question we have examined from a number of angles. During our recent ad-stalking, we spotted Google advertising its streaming service (Google Play All Access) on Pandora. the call to action lifted us right out of Pandora into Google. Continue Reading

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Radio’s digital marketing opportunities: a RAIN Summit Indy focus (and conversation with Gordon Borrell)

On September 9, at the Indiana Convention Center in Indianapolis, RAIN Summit Indy will spotlight and break out an emerging topic: how local radio stations can expand their businesses beyond the single revenue stream of ad sales, via marketing and providing digital services to local businesses.

RAIN spoke with Gordon Borrell about the opportunity for radio to develop this new, high-potential business line. Continue Reading

Mobile advertising will surpass radio and print this year

New research from eMarketer proclaims that a shift to mobile helps define the largest growth in total media ad spending since 2004. Total media spending will reach $180-billion in 2014, according to the research projection — that’s a 5.3% boost from 2013. Starting this year, mobile advertising will surpass radio ad revenue, newspaper ad spends, and magazine advertising. Continue Reading

ROK Mobile launches music app and limited cell-phone service

One month ago we reported that ROK Mobile was gearing up for a July 4 launch of its music app (ROK Music) and unlimited cell-service. Both have happened, though the wireless service portion is a tightly limited roll-out. Here’s the deal: $50/month for unlimited streaming, and a brand new music service. T-Mobile is in the unlimited-music space now, too. Can ROK differentiate itself enough to lure consumers? Continue Reading

Apple CarPlay adds new automaker partnerships

In the claim and counter-claim of the connected car frontier, the land grab has escalated from digital services planting flags on digital dashboards to broad technology platforms largely defining the operating systems of driving. In other words, Apple and Google are belting it out for dominance, just as they are with smartphones and tablets. The car is becoming a consumer electronics device.

In its the latest parry, Apple has announced nine new automakers to sign on with Apple’s dashboard OS, called CarPlay. Google is making its own news with Android Auto. Continue Reading

YouTube resumes negotiations with indie labels for new music service

A cease-fire has reportedly been established in the confusing hostility between Google-owned YouTube, which is building a subscription-based, music-only streaming service to start this summer, and indie-label groups that wish to have their content included. After an apparent break in talks, marked by protests from the label side, negotiations have resumed Continue Reading

Streaming continues to supplant music sales: Nielsen mid-year report

Nielsen Soundscan’s annual mid-year report, issued each June, shows the first half of 2014 continuing a definitive consumer migration from purchasing albums to streaming songs. The main takeaway from Nielsen’s mid-year report is that the trend toward streaming appears to be accelerating. In January, Nielsen’s full-year report of 2013 indicated 32% growth in streaming compared to 2012. In 2014, the year-over-year pace is +42% rise in streaming at the year’s midpoint. Continue Reading

The impact of mobile at RAIN Summit Indy

When Jason Calacanis delivered his powerful keynote address at RAIN Summit West in April, he ended with a declaration: “Mobile is the only thing that matters. Mobile is the only thing that matters. Mobile is the only thing that matters.” Calacanis was projecting into the future, and his conviction is documented in the present, with trendlines showing that audio is increasingly a walk-around activity.

RAIN Summit Indy will bring these trendlines and much more to the Indiana Convention Center in Indianapolis on September 9, in the Mobile Is the New Black panel. Continue Reading

Curation: The programming buzzword for 2014 which drives acquisitions

by Brad Hill

Google’s acquisition of Songza is widely regarded as a buy-in of Songza’s unique “Concierge” delivery of personalized music, based on each user’s activity and mood combined with other data signals. The backbone of Songza programming is assembled by a team of 60 music specialists, and their work is supplemented by a Big Data-fed algorithm which refines the output based on the listener’s history of song votes and song skips.

Songza’s formula, and those of other music services, which determine what a listener hears, all fall under the broad term “curation.” All music services that provide some degree of interactivity deploy a curation strategy. The underpinning of that strategy is subject to trend and vogue. How has music curation evolved, and what is the trend this year which is driving acquisitions?
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Google acquires Songza

After a few weeks of speculation, Google has acquired Internet radio platform Songza. Financial details have not been disclosed.
Google’s announcement says that no immediate changes will happen to Songza, but “Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.” Continue Reading