Rdio contributed most of Cumulus annual growth in digital ad revenue (earnings call recap)

Radio group Cumulus Media and online music service Rdio forged their partnership last September, so yesterday’s earnings call from publicly traded Cumulus could be approached as a one-year anniversary of the terrestrial/online hook-up. In year-over-year growth in ad revenue, digital led the way, and Rdio led digital. Continue Reading

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iHeartMedia proposes reducing webcast royalty rates by 80%

by Brad Hill

iHeartMedia has proposed reducing the royalty rate webcasters pay to artists and labels, cutting the existing rate set for terrestrial webcasters by 80 percent. The suggested royalty amount is less than half of Pandora’s suggested rate, which in turn is about half the rate suggested by SoundExchange, which represents music labels. iHeart’s argument is based on its negotiated deal with Warner Music Group, which provides lower royalty rates in exchange for greater exposure of Warner music. Continue Reading

The programmatic future of audio advertising (RAIN Summit Europe)

RAIN Summit Europe Redux

Advertising and monetization of streaming audio was a key topic at RAIN Summit Europe (Nov. 4 in London). In the “Streaming Ad Sales Strategies” panel, programmatic advertising got a lot of attention. Read highlights and listen to the entire panel. Continue Reading

AUDIO: Listen to every panel from RAIN Summit Europe!

Thanks to sponsoring partner AudioBoom, the audio recordings of RAIN Summit Europe (Nov. 4 in London) were posted in nearly real-time. Below is the AudioBoom playlist of the whole day’s sessions. Stay tuned for videos, coming soon. Also, in days to come we will post reports of key panels, quotes, news, Twitter updates, and other details from RAIN’s third annual European trade conference for the online audio industry. Continue Reading

WideOrbit announces Brian Burdick as new EVP of digital and programmatic

Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading

Triton Digital announces first-mover compliance with DAAST audio ad standard

Triton Digital announed today that it is DAAST-compliant, among the first technology providers to fully adopt the proposed audio advertising standard. DAAST was developed by the IAB and its Digital Audio Ad Serving Template Working Group. Triton’s announcement applies to its recently launched Tap advertising platform, released in September. DAAST is a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streaming audio advertising. Continue Reading