adStream is a journal of ad-stalking in streaming audio services.
We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading
Ad-tech company AdsWizz announced a partnership with data management platform (DMP) Lotame. Lotame’s audience segmenting datasets will be bundled into the AdsWizz advertising platform, called AdWave. Continue Reading
In the “Webcasting IV” rate-setting procedure, a two-year run-up to new statutory music licensing rates, Pandora filed a new document yesterday with the Copyright Royalty Board (CRB). The document refutes arguments put forward by SoundExchange last fall. Rebuttal arguments are included from four expert witnesses, including Larry Rosin of Edison Research, which was commissioned to perform market research included in the brief. Continue Reading
Media services agency Horizon Media has announced that it is developing new ways of targeting listening audiences, based on listener mood. The mood-based audience segmenting is mainly for radio buying, but Horizon indicates that Internet radio could use the new technology too. Continue Reading
Today’s brief news items are all about Apple: competing with Snapchat for a label; an App Store model for iTunes; and an Editorial Producer for hire. Continue Reading
BBC-backed listening platform Radioplayer announced a new initiative intended to bring streaming of online-only programming into the app experience for the first time. Radioplayer serves an audience of 6-million monthly listeners. Continue Reading
British comedian, actor, and activist Russell Brand is starting a twice-weekly comedy podcast exclusively on audioBoom. Ad-rep firm Adlarge, which already exclusively represents audioBoom’s U.S. audience, will develop custom U.S. advertising opportunities in the new show. Continue Reading
As a preview of the upcoming The Infinite Dial webinar, Edison Research has released a tantalizing data point about podcast consumption. In its most recent annual survey of 12+ Americans, 17 percent listen to podcasts monthly, the highest number in Infinite Dial history. Continue Reading
Radioline, a European radio aggregation platform, has launched a new mobile app (iOS and Android) for users in the U.K. and France. The key new feature exports favorite tracks from radio streams to Spotify or Deezer. Besides a definite coolness factor in this feature, it represents an advance of an existing usability trend. Continue Reading
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A six-minute blast of news you need to know in streaming audio.
THIS WEEK: Apple raids radio; YouTube Radio; A study of streaming ad loads; WNYC podcast chief leaves for startup; Spotify licenses Sony music for Europe; Pandora launches Artist Messaging; Tumblr music takedowns. Continue Reading
Bridge Ratings issued a correlation study that sought to understand the relationship between a song’s streaming success, and that song’s digital download sales. Bridge discovered that a correlation does exist, all the more for the biggest hits. Continue Reading
Guest columnist Chris Price of New Slang Media writes about renowned DJ Zane Lowe leaving the BBC for Apple. If that represents a convergence of broadcast radio and Internet radio, the author — a fan of streaming audio — recommends five other lessons that online radio could learn from broadcast. Continue Reading