In the latest of a string of announcements related to Spotify’s brand marketing opportunities, the global music service has partnered with Hong Kong-based Pixels, a multi-faceted advertising solutions company. The company intends this alliance to further Spotify’s penetration in the local Hong Kong digital ad market. Continue Reading
A new report from SNL Kagan estimates mobile (smartphone and tablet) entertainment revenue for 2014, breaking out the gaming, video, and music categories. Total mobile entertainment revenue was $9.1-billion, and music accrued $1.8-billion. RAIN News spoke with John Fletcher, who authored the report. Continue Reading
We are adapting the “Throwback Thursday” social meme to cast an affectionate backward glance at music sites of the past. Today, a rear-view image of SHOUTcast, one of the most influential early streaming music platforms (and still influential today). Continue Reading
Consulting firm Deloitte released a study which assesses and predicts how the Millennial generation, deeply immersed in digital lifestyles, consumes media. Deloitte discovered that music consumption ranks second behind Pay-TV, ahead of computer games, movies, and other categories. But how much money? Continue Reading
In a private note to investors, Morgan Stanley issues results of a 2,000-person survey that canvassed for listening choices. AM/FM radio had the greatest reach in this sample, with YouTube a strong second. Satellite radio and podcasts were also measured, in a spectrum of 17 audio sources. Continue Reading
Pandora announced the hire of Alan Schanzer as Senior Vice President of Agency and Advertiser Development. With the quickly growing maturity of streaming audio advertising, and Pandora’s history of developing both local and national brand affiliations, this role is key to the company’s 2015 strategy. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
With podcasts and other on-demand talk programming so much in the post-Serial news flow, we turned our ad-stalking mindset to audio ads in podcast streams. We opened the Stitcher app to gauge how much interruption there is, and of what type. Continue Reading
Brief news items and worthy reads from around the web: A pureplay birthday for All Songs Considered; a roundtable on radio’s future; could a music subscriber also hear commercials? Continue Reading
Automaker Hyundai is planning its 2016 digital dashboards, and issued a press release with some details. The system is called Display Audio, and comes in Google and Apple flavors. It is plug-and-play, where the driver connects a smartphone to the dashboard with a USB cable. The CD player has been eliminated. Continue Reading
In an ongoing patent lawsuit against iBiquity, developer of HD Radio technology, and several U.S. radio groups, a judge has declared that the radio groups may retreat to the sidelines while iBiquity argues for the invalidity of the patent claim. The next step will be either a lawsuit dismissal (if the judge finds the patent claim invalid), or a proceeding in which the radio groups will get a clarified version of the case going forward. Continue Reading
Reddit, the popular and influential social recommendation site, is aboard the podcasting train with a new show called Upvoted. The program’s mission, which perhaps rides on the coattails of Serial’s investigative reporting style, is to dig deeper into Reddit’s most popular (i.e. upvoted) stories. Continue Reading
Month-over-month webcast listening moved incrementally upward in October, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Year-over-year and year-to-date gains were also apparent in September. Continue Reading