Webcast listening inched upward in October (Triton Webcast Metrics)

triton digital canvasMonth-over-month webcast listening moved incrementally upward in October, according to Triton Digital’s monthly Webcast Metrics Top 20 Ranker. Year-over-year and year-to-date gains were also apparent in September.

Our analysis of Triton numbers looks at U.S. domestic streaming through the Monday-Sunday lens, 6:00am to midnight, using the key metricĀ of Average Active Sessions (AAS).

The biggest percentage monthly gain was accomplished by ESPN Radio for the second consecutive month, whose streams spiked upward by 18%. Hubbard gained 11% in average sessions.

Pandora, ever the leader in number of sessions, gained three percent over its September metrics (12,000 average sessions, nominally).

Across the entire top-20 cohort, webcasting rose one percent in September. The group’s year-over-year gain was 12%, and there has been an eight percent rise of streaming year-to-date.

While Pandora’s historic trendline is meteoric (see chart below), the market-leading Internet radio company does not own the best year-over-year performance in percentage (17%) when comparing to October, 2013. Those leaders are Townsquare Media and Idobi Radio, both with +33%.

The strongest year-do-date performer in percentage growth has been AccuRadio (33%).

A subset metric — 11 of the top 20 entities — is provided each month by Triton as part of Katz Digital Audio. In September, that group gained three percent over September, and is down three percent year-over-year.

Here is RAIN News’ historic trendline:


triton 2014 october leaders


This chart illustrates year-over-year growth of webcasting:


triton 2014 october yoy





Brad Hill