DAAST specification for audio ad serving now in adoption phase

Six months after its introduction by the Interactive Advertising Bureau (IAB), the Digital Audio Ad Serving Template (DAAST) is in its adoption phase. “Industry adoption of DAAST enables digital audio ads to be easily run and tracked in a consistent manner across publishers, similar to other digital marketing mediums,” said Scott Cunningham, Senior Vice President, IAB, and General Manager of the IAB Technology Lab. Continue Reading

Internet Radio Rewind #034: Audience profiles for podcasting and radio

A weekly podcast from RAIN News

Sponsored by AudioBoom


A six-minute blast of news you need to know in streaming audio.

THIS WEEK: A radio star moves into podcasting; a profile of the podcast audience; snapshot of radio listening from Nielsen; Pandora’s micro-subscription plan; Apple CarPlay throttles up. Continue Reading