Vector Capital acquires Triton Digital

vector and triton

Vector Capital, a private equity firm specializing in technology, has acquired Triton Digital, the leading technology provider to the online audio industry. The announcement follows days of rumors. Patrick Reynolds, Chief Strategy Officer who joined Triton in 2009, is confirmed to have left the company.

Triton, founded in 2006, was previously owned by Oaktree Capital Management.

“We are extremely excited about partnering with Vector for the next stage of our growth,” said Neal Schore, President and CEO of Triton Digital. “This partnership will allow Triton to accelerate our growth through investments into our products, customers, and partners.”

Triton Digital is the market-leading streaming audio ratings provider, and is the self-described “technical backbone for the digital audio marketplace.” The company is most publicly known for its Webcast Metrics Top 20 Ranker, a monthly report that includes streaming audio metrics of Triton clients, a list which includes major broadcast groups (for their streaming webcasts) and pureplay Internet streaming companies like Pandora, Spotify, Slacker, and Idobi. Triton also operates a programmatic advertising platform for streaming audio advertising. The company’s mission is to connect audio supply to advertising demand.

Vector Capital maintains investments in a portfolio of tech companies including Aladdin Knowledge systems, Cambium Networks, Gerber Scientific, WinZip, and many others.

Financial terms of the Triton acquisition are not disclosed.


Brad Hill

One Comment

Comments are closed.