TuneIn readies NCAA basketball coverage, will add a new feature

basketballAs NCAA men’s basketball season comes upon us, TuneIn is sending a reminder that it is the exclusive distribution app for streaming the games through its Westwood One partnership — every game in the tournament. Coverage begins this weekend with Selection Sunday, and concludes with the National Championship on April 6.

Last year, TuneIn measured 1.2-million listening hours during its NCAA men’s basketball coverage.

A TuneIn spokesperson told RAIN News that a new feature will arrive this year: an interactive tournament bracket. We are told it will be audio-enabled and shareable to friends. TuneIn will officially announce the bracket next week.

TuneIn has doubled down, and tripled down, on sports coverage in the last year. Highlights:

  1. TuneIn pushes sports advantage with IMG deal (football)
  2. Coverage of the final World Cup game in Brazil
  3. March Madness streaming results
  4. NCAA basketball with Westwood One

Brad Hill


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