The Download on Podcasts: Will podcasting force Facebook to allow viral audio?

sponsored by PodcastOne

Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading

Triton Local Network now in STRATA for easier buying of streaming advertising

Triton Digital has announced that the Triton Local Network (TLN) is integrated in the STRATA media buying platform. The integration allows advertisers and agencies to view audience metrics in local markets, and plan campaigns within and across markets, with geographic and demographic targeting. Continue Reading

Pandora will get its $300-million next week as stock nears YTD low and CRB decision looms

Pandora issued a follow-up press release today, after announcing yesterday that the company is issuing a $300-million debt offering to institutional investors. Pandora stock closed down 11.5% yesterday, and has inched downward another 2% this morning, nearing the year-to-date low of $11.51 per share. Continue Reading

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Internet Radio Rewind #67: Adele makes history; Pandora raises cash; Songza bids farewell; more

A weekly podcast from RAIN News

Sponsored by AudioBoom


The weekly update of the streaming audio industry, from RAIN News. THIS WEEK: Adele’s history-making album; Pandora raises $300-million for ambitious 2016; Songza nears the end; Acast raids WNYC in U.S. launch. Continue Reading