Author: Brad Hill

Pandora launches two new “Thumbs” playlists, one of them for SiriusXM broadcast

Posted on by Brad Hill

In an example of SiriusXM’s cross-platform strategies, the satellite company will broadcast one of Pandora’s new weekly “Thumb” playlists. Alongside that announcement Pandora is also pushing a top-100 playlist to be refreshed each week. A “Thumb” playlist is informed by Pandora users’ thumb-up actions on individual tracks. The company takes the entire thumb-up database across all listeners during the week, and makes a top-100 list out of it. Using the same method, a top-20 list is also manufactured and is broadcast on the Pandora Now channel on siriusXM. Continue Reading →

“Hidden Brain” podcast moves to Midroll Media for exclusive repping

Posted on by Brad Hill

The Hidden Brain podcast, hosted by Shankar Vedantam, has moved its ad representation exclusively to Midroll Media, the ad sales division of Stitcher. (Stitcher has recently been acquired by SiriusXM, from E.W. Scripps, in a deal which will close by Q3). Alongside this deal, Hidden Brain will be produced independently by Hidden Brain Media, starting October 1. The podcast will continue to be distributed by NPR. It’s a chart success — click through to see its placements.
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Podcast to capture 20% ad market share; reach $1B+ in 2021 — eMarketer

Posted on by Brad Hill

In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading →

A new podcast incupator project: iHeartRadio with Tongal

Posted on by Brad Hill

iHeartRadio, one of the world’s largest podcast publishers, and Tongal, a content creation and talent crowdsourcing platform, are teaming up on The Next Great Podcast, an open call for submissions to win resources for developing a new iHeartRadio podcast. Tongal, which has been a resource for film production, will likely gain more recognition in podcasting with this venture. Semi-finalists get $1,000 each, and the winner gets an on-ramp to making an iHeartRadio podcast. Continue Reading →

SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

Posted on by Brad Hill

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading →

Local Radio Freedom Act resolution reaches majority support; musicFIRST replies

Posted on by Brad Hill

It’s not binding legislation. The Local Radio Freedom Act is a resolution bill which declares support among House Representatives in D.C. for opposing a performance royalty levied on American radio. As of this week, with the addition of 12 new signatures, the current House of  Representatives is not majority aligned against a royalty … which the NAB calls a “tax.” Advocacy group musicFIRST sent us an opposition statement. Continue Reading →

Pandora / Publicis / Edison study: 50% of “heavy” listeners are 35+

Posted on by Brad Hill

Pandora is releasing a raft of survey results gleaned from a study conducted by the streaming company in league with Publicis Media Exchange and Edison Research. The purpose is for advertisers to better understand levels of consumer adoption of streaming. Pandora is releasing a raft of survey results gleaned from a study conducted by the streaming company in league with Publicis Media Exchange and Edison Research. The purpose is for advertisers to better understand levels of consumer adoption of streaming. Click through for extensive results/ Continue Reading →

Pandora adds podcast controls to Alexa skill

Posted on by Brad Hill

Pandora is announcing that its Alexa “skill” set now includes podcast listening and controls. In addition to the basic hook-up between Alexa and Pandora’s podcasts, the new skill set includes a request for a specific episode (“Alexa, play the latest episode of Ted Talks Daily”), requesting an episode by topic (“Alexa, play the Ted Talks Daily episode about procrastination”) and using playback controls for hands-free podcast control while in the skill. Continue Reading →

SiriusXM earnings: Cost of acquisitions (Stitcher; Simplecast)

Posted on by Brad Hill

SiriusXM held its Q2 earnings call, during which the cost of the recently acquired Stitcher was revealed — it is $265-million. Buying Simplecast cost the satellite company $28-million. The earnings call also reminded investors of a February SoundCloud investment of $75-million. On the financial side, Sirius subscription revenue notched up a bit from the same quarter in 2019.
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