Spotify moves forward with more mixed-media playlisting; now it’s Daily Sports
Spotify has announced a new daily sports playlist, appropriately named Daily Sports. This new product triples down on mixed-media programming that combines spoken word and music. As such, the playlists are personalized to each user — at least so far as the music is chosen. Spotify has been down this road twice already, with Daily Wellness and Your Daily Drive. Mixing spoken word with music is part of the company’s effort to diversify listening, and shift usage time into low-cost non-music content. Continue Reading