Smart speakers are still new in Japan, but rising in popularity despite embarrassment

Smart speakers are a newer product segment in Japan, but the devices have gained awareness quickly in that market. Recent data shared by Voicebot from Marketing Research Camp showed that rates of smart speaker ownership among ages 15-69 in Japan rose from 4.5% in late 2017 to 5.7% in February 2018. Continue Reading

Triton Digital brings a2x exchange to AcuityAds

Triton Digital announced that it has integrated its a2x programmatic audio advertising marketplace with AcuityAds, a digital advertising specialist focused on results driven by machine learning and AI. The integration will open up the a2x inventory to buyers using the Acuity platform, offering expanded reach through highly targeted digital audio purchases. Continue Reading

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Rumor Fact(ory): Google may release a video screen smart speaker this year

Google may be making a big move in its efforts to secure a bigger slice of the smart speaker pie. According to reports in the Nikkei Asian Review, Google is planning a new smart speaker that will have a video screen. If these rumors come to pass, Google could have a product in direct competition with Amazon’s Echo Show in this year’s holiday shopping season. Continue Reading

Instreamatic.ai shares success from Russian voice-driven ad campaign

Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading