Triton Digital announced that it has integrated its a2x programmatic audio advertising marketplace with AcuityAds, a digital advertising specialist focused on results driven by machine learning and AI. The integration will open up the a2x inventory to buyers using the Acuity platform, offering expanded reach through highly targeted digital audio purchases. Podcasters, radio broadcasters, web radios, and online music services are available through a2x.
“At AcuityAds, we remain committed to providing our clients with innovative and effective ways of reaching their most valued audiences in the right place, at the right time, and with a relevant message,” AcuityAds CRO and Co-Founder Joe Ontman said. “Digital audio is a safe and proven vehicle for doing so and one that is often underserved within the programmatic community. We are thrilled to partner with Triton Digital to provide our clients with access to the a2x marketplace, where they can leverage the reach and connectivity of digital audio to increase their return.”
“AcuityAds shares our passion of helping brands connect with their target audiences in meaningful ways,” said Benjamin Masse, Triton’s managing director of market development and strategy. “We are pleased to provide their clients with access to a wide range of premium audio inventory from all over the world to enhance the performance of their campaigns and enrich their digital marketing strategies with this remarkably effective advertising medium.”