Branded podcasts: “Be the content, not the interruption.” Q&A with the creators of “Inside Trader Joe’s”

“Inside Trader Joe’s” is a podcast that lives up to its title — it’s all about the grocery chain and its signature items, hosted by company execs who interview company specialists. We spoke with executive producers Steve Goldstein and Dave Beasing. Continue Reading

Podnews report: How much is a spot on Apple Podcast Charts worth?

A new report from James Cridland’s Podnews reveals that algorithmic one-upmanship has entered the scene — podcasters can now buy their way to a high placement in Apple Podcast charts. We’re not certain it works, but it shouldn’t be surprising. Where there is an algorithm, there is an attempt to hijack it. Continue Reading

Audiam opens its income-tracking tech to all clients

Digital rights agency Audiam has updated its client portal with the technology it uses to find unclaimed money for copyright owners. The change means that artists, songwriters, publishers, and labels can see reports on every version of their works across services, including covers that they may not have known about. The technology is called Layla, and it offers a granular view for tracking income. Continue Reading