Nielsen finds Canadians are streaming more, but may only want to spend $6 for it
Nielsen has released a Music 360 report focused on the Canadian market. The report found that time spent listening to music in Canada has risen 20% since 2013. Nielsen also found that streaming volume has increased 94% since it began tracking that metric for Canada in July 2014. Another interesting data point from that research was an assessment of how much the respondents would be willing to pay for streaming services. Continue Reading
