Radio reaches 10% stream listening during COVID

Edison Research sent out a note from its Share of Ear subscription study, to mark a milestone for broadcast radio. In a May update, Edison found that 105 of radio listening in the U.S. was streamed, against 90% from an over-the-air receiver. The finding implies shifted listening from in-car (where radios are ubiquitous) to in-home (where radio receivers are disappearing). Continue Reading

“What was that promo code again?” Spotify testing a universal answer

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading

April streaming flat from March; NPR’s COVID bump (Webcast Metrics)

Stream listening held steady in April compared to March (actually up by a fraction of a percent). The numbers come from Triton Digital’s Webcast Metrics Top 20 Ranker, and RAIN’s monthly tracking of the Ranker over 10+ years. The year-over-year view showed an unusually large 10% decline, due almost entirely to Pandora’s 14% drop in listenership during that span. Click through for the 10-year trendlines. Continue Reading

Stock chart update: SPOT, SIRI, IHRT, ETM

Here is the latest in our perio;dic update of major audio stock performance. In the chart below, we see the violent fluctuations in stock value for Spotify (SPOT), SiriusXM (SIRI), iHeartMedia (IHRT), and Entercom (ETM). These four companies embody numerous audio creation, distribution, and technology entities, including: Gimlet Media, Parcast, Anchor, Pandora, AdsWizz, Simplecast, iHeartPodcast Network, Stuff Media, Cadence13, RADIO.com, and Pineapple Street Studios. Continue Reading

The Podcast Academy setting up as the Academy Awards of podcasting

In a kickoff webinar, The Podcast Academy publicly articulated its structure, goals, and membership details for the first time. The online event was hosted by Executive Director Michele Cobb (Forte Business Consulting) and Chairperson Rob Greenlee (Libsyn). After a brief introduction, most of the session was devoted to Q&A with attendees. Click through for details. Continue Reading