Abacast becomes WO Streaming, as WideOrbit integrates products

WideOrbit announced this morning the launch of WO Streaming, a re-branding and integration of the Abacast Clarity product in the company’s software suite. WideOrbit acquired Abacast last June. Clarity (now WO Streaming) is Abacast’s cloud-based streaming and ad-insertion solution. Continue Reading


WideOrbit’s Clarity platform selected by Nielsen for first rollout of its streaming metrics

Ad management company WideOrbit announced that its Clarity platform, which offers streaming, ad injection, and audience measurement to audio publishers, will be the first distribution partner for Nielsen Audio’s newly developed streaming audience measurement technology. Continue Reading


WideOrbit acquires Castfire for monetizing on-demand content

Media management company WideOrbit has acquired the audio/video publishing platform Castfire, adding a new dimension to WideOrbit’s ad-insertion solutions. WideOrbit plans to position Castfire with its Abacast Clarity product, which it obtained with the Abacast acquisition in June. Continue Reading


WideOrbit announces Brian Burdick as new EVP of digital and programmatic

Media technology company WideOrbit announced the hiring of Brian Burdick as EVP of Digital and Programmatic. Burdick will step in as head of WO Central, the company’s buying and selling platform, as well as recent acquisitions Fivia, Abacast, and Admeta. WideOrbit is investing aggressively in acquisitions and talent. Click through for details. Continue Reading