Mitch Barns will retire as CEO of Nielsen at the end of 2018. He has been with the consumer behavior and analysis company for more than two decades, and has held roles in multiple parts of the business. Continue Reading
Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
Brief news items and worthy reads from around the web. Stories include another view on Nielsen mid-year data and a Pandora exec talking about the audio advertising landscape. Continue Reading
Nielsen has released its mid-year music report for Canada. The market showed overall growth, with streaming playing a major role in the positive performance. Total album equivalent consumption rose 19.8% to 31.3 million units. Continue Reading
Nielsen has released an Audio Today Report, this one including some metrics around the use of, and interest in, smart speakers and streaming services. Outside of that focus, the report examines the reach of Black and Hispanic listeners to radio, both now and over five years. Continue Reading
Nielsen has released its 2018 mid-year music report, and the analysis shows overall growth in music consumption as streaming continues to post bigger and bigger numbers. Total album equivalent consumption — which includes all of Nielsen’s metrics for albums, tracks, on-demand audio, and on-demand video — rose 18.4% on-year to 360.1 million. Continue Reading
The Canadian music landscape is continuing to shift toward streaming, largely driven by the actions of the younger generations, according to the Nielsen Music 360 Canada report. Streaming has near-total reach for young ears, with 93% of teens and 91% of millennials using the technology, compared with 71% of the general Canadian population. Continue Reading
Cadence13 and Nielsen have released a research report titled The Purchasing Power of Podcast Listeners, the first in a series that will examine the behaviors and trends within this audience. The first report explores listeners of shows about sports, society & culture, and television & movies and their spending habits in the consumer packaged good categories of snacks, carbonated beverages, and beauty products. Continue Reading
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading
Nielsen Music shared some statistics about the impact last weekend’s Grammy awards show had on streaming for the artists. Songs performed on stage were streamed more than 9.3 million times across audio streaming services on Monday, 2.1 million streams more than their combined total from Sunday. Continue Reading
Nielsen shared its 2017 report covering the Canadian music market, and the narrative falls in line with its data for the United States. Total music consumption in the country increased 13.6% to 49.5 million units. Hip-hop and R&B were the fastest-growing genres in Canada. Continue Reading
Nielsen’s 2017 report reflects the same trends that were highlighted by researchers and big data throughout the year. Streaming is becoming ever-more securely entrenched as the foundation for today’s music industry, with growth in both consumption and sales. Continue Reading