Nielsen has shared its insights on music industry statistics from 2018. The analysis showed that there were 611 billion on-demand audio song streams in 2018, up 49% from the 2017 figure. The total 2018 on-demand music consumption, both in audio and video, rose 43% to more than 900 billion streams. Continue Reading
Midroll Media released a roundup of all eleven podcast ad effectiveness studies it commissioned from Nielsen during 2018. The studies demonstrated positive results for podcast advertising. The first top-line result is that the format generated up to 4.4 times better brand recall than display advertisements. Continue Reading
Specialized studies have been reporting growth in audio for years, and the general media research is reflecting the same result. Nielsen’s Total Audience Report for Q2 marked another steady quarter for radio, although its influence remains notably less among younger ears. The report also saw positive trends for smartphones, streaming audio, and smart speakers. Continue Reading
Nielsen has selected David Kenny as its new CEO. He was previously the senior vice president of cognitive solutions at IBM. Kenny joined the tech company in 2015 when it acquired the Weather Company. He will assume the role when Mitch Barns steps down from the helm on December 3 after more than two decades. Continue Reading
Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading
Nielsen has debuted a new report focused on emerging technologies, and the first installment turned its eye toward the smart speaker trend. The new quarterly MediaTech Trender Survey includes 2,000 U.S. consumers aged 13 and up. Smart speakers are making quick work at converting people into repeat customers; in the U.S. homes that have a smart speaker, four in 10 have more than one such device. Continue Reading
Spotify is turning to data to strengthen its case to advertisers. The streaming audio company will use the Nielsen Brand Effect in multiple regions, and the platform can help brands analyze how their content connects with audiences. Continue Reading
Nielsen has released a report centered on the Indian music industry and its unique position within the global business. The India Music 360 2018 report is based on surveys from June-July of 2018, with 1,570 surveys conducted in an age range of 16 to 45. Continue Reading
Mitch Barns will retire as CEO of Nielsen at the end of 2018. He has been with the consumer behavior and analysis company for more than two decades, and has held roles in multiple parts of the business. Continue Reading
Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
Brief news items and worthy reads from around the web. Stories include another view on Nielsen mid-year data and a Pandora exec talking about the audio advertising landscape. Continue Reading
Nielsen has released its mid-year music report for Canada. The market showed overall growth, with streaming playing a major role in the positive performance. Total album equivalent consumption rose 19.8% to 31.3 million units. Continue Reading