Nielsen has published a new study into the effectiveness of podcast sponsorships and advertisements. The purpose was to measure “brand lift” across different measures, with a focus on comparing to video pre-roll ad effectiveness. Continue Reading
Nielsen has released its Total Audience Report for Q2 2017. The analysis included a spotlight on AM/FM radio consumption. Most of radio’s consumption happens out of the home while listeners are working or shopping. Radio secured 1 hour, 50 minutes of average time spent in the second quarter for the average U.S. adult. Continue Reading
Nielsen has released its latest Music 360 report, an analysis that touches on several key trends in the U.S. music industry’s ongoing shifts into the digital space. First, it highlights a growing interest in playlists and music curation. Second, despite the high interest in streaming, radio continues to hold a strong share. Continue Reading
Nielsen has released the Total Audience Report for Q1 2017 with a focus on breaking down the generational differences in media consumption. In the latest results, AM/FM radio represented an ever smaller share of daily time spent for each younger age bracket. Continue Reading
Nielsen published a new State of the Media report with a focus on black and Hispanic audiences. Those demographics account for nearly 75 million weekly radio consumers. Audio consumption is increasing for blacks and Hispanics, especially on mobile and smartphones. Continue Reading
Listeners for on-demand audio display some distinct demographic trends compared with AM/FM radio. That’s the key takeaway from a Nielsen study commissioned by Westwood One and Cumulus Media to investigate the audience for local on-demand audio content. Continue Reading
Nielsen has released its Podcast Insights report for Q3 2017, which found that a full 50% of U.S. households now identify as podcast fans. The analysis focused on the crossover between those millions of podcast fan-households and three advertising categories to provide a snapshot of the value podcast listeners can offer to brands. Results draw on the Nielsen Homescan Panel. Continue Reading
Nielsen is running a report series focused on Millennials, the frequently coveted demographic aged 18-34. The latest edition examines how this group uses digital communication and entertainment. Other Nielsen research has pointed to a different breakdown in how Millennials use media, with much less time spent watching TV or listening to radio than older generations, and this new data set reinforces that trend. Continue Reading
A new report has been issued by The Download on Podcasting, the ongoing collaborative study of on-demand audio from DMR Interactive and the Digital Media Research and Development Lab at Texas A&M University. In discussing audience measurement the paper spotlights Nielsen’s technology and compares podcasting to craft beer. Continue Reading
Nielsen has published a mid-year report on Canada’s music market. Total audio consumption for the first six months of 2017 reached 22.9 million units, up 14.4% on-year. The growth was founded on 86.6% grown in on-demand audio streaming, which reached 17.5 billion for the period. Continue Reading
Nielsen’s Total Audience Report for the first quarter of 2017 placed its focus on generational distinctions, with profiles for baby boomers, millennials, and more. Continue Reading
In a sign of podcasting’s evolution from cottage industry to a maturing advertising category, Nielsen has announced an agreement with Slate-owned Panoply’s Megaphone hosting platform. The venture hopes to meet advertiser demand for audience targeting of podcast commercials and sponsorship messages. Continue Reading