Nielsen has debuted a new report focused on emerging technologies, and the first installment turned its eye toward the smart speaker trend. The new quarterly MediaTech Trender Survey includes 2,000 U.S. consumers aged 13 and up. Smart speakers are making quick work at converting people into repeat customers; in the U.S. homes that have a smart speaker, four in 10 have more than one such device. Continue Reading
Spotify is turning to data to strengthen its case to advertisers. The streaming audio company will use the Nielsen Brand Effect in multiple regions, and the platform can help brands analyze how their content connects with audiences. Continue Reading
Nielsen has released a report centered on the Indian music industry and its unique position within the global business. The India Music 360 2018 report is based on surveys from June-July of 2018, with 1,570 surveys conducted in an age range of 16 to 45. Continue Reading
Mitch Barns will retire as CEO of Nielsen at the end of 2018. He has been with the consumer behavior and analysis company for more than two decades, and has held roles in multiple parts of the business. Continue Reading
Nielsen has released a new report, the Marketer’s Guide to Podcasting, investigating purchase habits among podcast listeners. Overall, the top product purchase annually for podcast fans is snacks, commanding $10.8 billion. Pet food, paper products, cheese, and bread & baked goods were the other top categories. Continue Reading
Brief news items and worthy reads from around the web. Stories include another view on Nielsen mid-year data and a Pandora exec talking about the audio advertising landscape. Continue Reading
Nielsen has released its mid-year music report for Canada. The market showed overall growth, with streaming playing a major role in the positive performance. Total album equivalent consumption rose 19.8% to 31.3 million units. Continue Reading
Nielsen has released an Audio Today Report, this one including some metrics around the use of, and interest in, smart speakers and streaming services. Outside of that focus, the report examines the reach of Black and Hispanic listeners to radio, both now and over five years. Continue Reading
Nielsen has released its 2018 mid-year music report, and the analysis shows overall growth in music consumption as streaming continues to post bigger and bigger numbers. Total album equivalent consumption — which includes all of Nielsen’s metrics for albums, tracks, on-demand audio, and on-demand video — rose 18.4% on-year to 360.1 million. Continue Reading
The Canadian music landscape is continuing to shift toward streaming, largely driven by the actions of the younger generations, according to the Nielsen Music 360 Canada report. Streaming has near-total reach for young ears, with 93% of teens and 91% of millennials using the technology, compared with 71% of the general Canadian population. Continue Reading
Cadence13 and Nielsen have released a research report titled The Purchasing Power of Podcast Listeners, the first in a series that will examine the behaviors and trends within this audience. The first report explores listeners of shows about sports, society & culture, and television & movies and their spending habits in the consumer packaged good categories of snacks, carbonated beverages, and beauty products. Continue Reading
The latest Nielsen Podcast Insights report examines how podcast advertising impacts listener purchases and spending habits. First, it highlighted strong growth in the “avid podcast fan” audience, defined as households with the highest scores for their expressed interest in various podcast genres. Continue Reading