Brief news items and worthy reads from around the web: Entercom exec’s audio snapshot. A podcasting history lesson. Best podcast episodes of the year (so far). Roger Lynch’s Bloomberg interview. Continue Reading
Entercom has hired two executives for its Radio.com brand in a move to strengthen that digital property within the broadcaster’s portfolio. First, Pamela Russo has been named as senior vice president and general manager. The second hire is Christopher Rosen, who will be the editorial director for Radio.com. Continue Reading
Entercom has hired Jim McCloud as executive vice president of national business development. McCloud will be responsible for maintaining relationships with existing Entercom partners and building a team to identify and cultivate new potential partners. Continue Reading
TargetSpot and Entercom have entered a deal that will see TargetSpot act as Entercom’s exclusive third party national ad sales representative for streaming audio. The partnership aims to offer a brand-safe environment and positive experience for listeners. TargetSpot will also provide targeting and analytics capabilities for improved campaign effectiveness. Continue Reading
Entercom announced that it has reached a settlement with the Department of Justice that will allow its merger with CBS Radio to proceed. At the same time, an internal memo details executive promotions. Continue Reading
In another milestone buy-in to podcasting from traditional radio, Entercom has acquired 45% of podcast development and advertising company DGital Media. We spoke with Spencer Brown, CEO of DGital Media, and Jay Green, Senior Vice President of Strategy & Analytics. Continue Reading
In an answer to the industry-wide question of how CBS Radio will separate from parent company CBS, we learn today that it will merge with Entercom. In this venture, CBS Radio abandons the much-speculated IPO path. Entercom, now the fourth-largest U.S. commercial radio group, will grow to 244 stations. Continue Reading
This morning Entercom announced the launch of its Content Innovation Group, a venture to produce exclusively developed programs for both on-the-air syndication and digital distribution. For more detail, RAIN News reached out to Liana Huth, VP of Programming Innovation at Entercom. Continue Reading
Boulder-based Clip Interactive announced that Entercom Communications, the nation’s fourth-largest radio group, will use Clip interactive radio players for its mobile and web streams. The agreement throws Entercom’s 129 radio stations onto Clip’s interactive platform. The deal follows a year-long engagement of Entercom’s seven-station Portland cluster on Clip’s platform. Continue Reading
During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading
In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading
RAIN CEO Jennifer lane looks at SmartReach Digital, a full-service digital agency formed by Entercom, one of the largest broadcasters in the U.S., and staffed with a team of experienced digital marketers. The idea is new and innovative to radio, but one that has taken hold with newspapers, tv, and other locally driven media outlets. Continue Reading