According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading
To promote its Podcast Consumer Tracker research product, Edison Research released an interesting data munchable: the top 10 most recalled brands in podcast advertising for Q1. We compared Edison’s list with the top spenders in podcast advertising from Magellan AI. The result? Money and memory are bedfellows of advertising. Continue Reading
Jottings of note:
— Seriously (Podcasting Seriously Award Fund)
— A Squad (She Podcasts)
— A Startup Guide (NPR)
Jottings of note:
— Reviews for Good (Podchaser)
— Branded Podcast How-to (FieldCast)
— Key Topic (Instreamatic)
Jottings of note:
— Power Pressing (Blubrry)
— Refreshed (SpokenLayer)
— Selective Culling (Spotify/Rogan)
Jottings of note:
— A winner (Evergreen Podcasts)
— Watch for openings (Stitcher)
— Legal hire (Townsquare Media)
— Insider interviews (TechCrunch)
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Jottings of note:
— Sounds like calisthenics (Univison)
— Segmenting the radio audience (Edison & NPR)
— Directing traffic (Spotify)
— The winner will be… (The Ambies)
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The annual webinar release of The Infinite Dial, the annual consumer survey project by Edison Research and Triton Digital, is scheduled for Thursday. The two companies are teasing the event by releasing one result of interest: Thirty-three percent of Americans own a smart speaker. That is a 22% increase from last year’s Infinite Dial, and represents an estimated 94-million people. There is a Covid element to this. Click through for more info and webinar registration. Continue Reading
Listening on a mobile device now accounts for 30% of all time spent listening to audio by those age 13+ in the U.S., an increase of 67% since 2014 — that from Edison Research, which has released a few munchable data snacks from its Share of Ear research. Click through for more highlights, including AM/FM analysis and age breakdowns. Continue Reading
In a consumer research study conducted by Edison Research in October and released today, Pandora reveals key learnings about how the work-from-home (WFH) population listens to streaming audio, and whether it affects their concentration and productivity. Click through for details. Continue Reading
Yes, another ranker. But the Edison Research Top 50 is distinguished by its underpinning of in-the-field survey work, part of the company’s Podcast Consumer Tracking Report. Over 10,000 podcast listeners were queried about their show preferences “continuously throughout 2020.” This means that, unlike server-side measurement by online tech companies, no podcast on earth is excluded. Click for details and the entire list. Continue Reading
Westwood One has released the latest in its Audioscape series, posted by Brittany Faison to the Westwood One blog. The data are taken from Edison Research, and the focus of this release is squarely on podcasting. For years, Westwood One has been the most forthcoming distributor of metrics from Edison’s proprietary subscription product, Share of Ear, and that’s where this info comes from. Click through for key points and graphics. Continue Reading