In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading
Three of Spotify’s top five podcasts of the summer are exclusives to the platform. The other two are also top entries in Apple’s chart and Edison Research’s consumer survey. Continue Reading
AM/FM radio has reached a new high — of listening off-radio. Listening via streaming is now 12% of American radio listening (13 years and older). That carve-out is the highest ever established in the ongoing Share of Ear study by Edison Research. Continue Reading
Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading
Over one-third of Australians 12 years and older own a smart speaker. And Google is the dominant operating system, with 24% of Australians owning a Google device, and only 3% owning an Amazon speaker. These metrics from The Smart Audio Report Australia, from Edison Research, CRA, and TalkVia. Click for much more and graphics. Continue Reading
A majority of Latinos in the U.S. have listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading
Edison Research has released a research nibble from the company’s ongoing Share of Ear consumer research, as it does from time to time. This one is a measure of Americans’ keenness to pay for audio via subscription. That number has more than doubled since 2015. Click for details and a prediction. Continue Reading
It makes sense: when employment undergoes a tectonic shift from in-office to in-home, listening trends will change. How much actually shifted during Covid? Continue Reading
Edison Research has released Clubhouse users in America 2021, part of the company’s “The Social Habit” study. In it, we learn about social media tendencies of Clubhouse users contrasted with non-users. Click for details, charts, and the download link. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading