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Small webcasters enter the unknown of 2016

Things have gotten real for small webcasters. December 31 came and went like a silent specter, as the law which gave special royalty rates to hobby and semi-pro online radio stations expired, its death seemingly unattended by the institutions which have power to revive or replace it. Perspectives from copyright attorney Kevin Goldberg and StreamLicensing founder Marvin Glass. Continue Reading

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2016 Predictions: Industry thought-leaders peer into the new year for online audio

Happy New Year!
In last year’s edition of RAIN’s annual predictions, we wrote: “2015 will be an eventful year for all stakeholders in online audio.” It was. This year will carry forward the audio industry’s reputation for disruptive change. RAIN News is pleased to present predictions from 23 thought-leading guest futurists Continue Reading

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CRB: Small webcasters face January 1 with fear, anger, hope, and strategies

Small webcasters feel left out. The music licensing terms under which they have been operating since 2006 are about to expire. Countless small businesses, many of them streaming unique programming in specialized music categories, could shut down this week. Owners of independent streaming stations who have contacted RAIN News have expressed dismay, fury, and guarded hope that the omission of a carve-out for small webcasting represents a delayed announcement that could still arrive in time. Continue Reading

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As Online Marketing Grows, So Does Opportunity for Radio Stations

Sponsored Article
Online marketing is growing fast. Businesses will allocate approximately 30% of their marketing budgets to online marketing in 2016, and 77% of businesses plan to increase their digital marketing budgets from last year. Kelly Shelton, VP of Marketing at Boostability, explains why this trend represents a growing opportunity for radio stations. Continue Reading

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RESEARCH: Native digital media is “past a point of no return”

New research by Bain & Company determined that native digital media has reached a critical mass, and give some insights into how companies in entertainment, publishing, and services could begin to adapt. “Entertainment has passed a point of no return in its transition to native digital,” the report said. It pointed to five key points that businesses would need to address in order to see the most success and shared insightful data points to support this fast-moving trend. Continue Reading

James Cridland’s Weekly Links: Search engines, DAB+ in Australia, WRC-15, more.

by James Cridland

James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: Positive responses to the European Broadcasting Union’s WRC-15 decision; digital radio uptake data for Australia and the UK; several reads on the BBC; much more. Continue Reading