A new eMarketer research study performed in April forecasts growth in time spent listening to digital audio, especially in mobile delivery, while radio listening is predicted to dip slightly. But the story is a little more nuanced. Continue Reading
June is Black History Month, siriusXM is marshalling its sprawling inventory of audio platforms in a combined celebration and promotion. The company, along with its Pandora and Stitcher subsidiaries, announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming. Continue Reading
This guest column from Mark Mulligan poses an intriguing question: Is podcast listening cannibalizing listening to streaming music? After all, there are only a set number of hours in a day. Mark digs into recent Spotify metrics to outline a potential answer.
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by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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iHeartRadio sent out an email blast headlining 150-million registered users of the audio app, and 3-billion app downloads. The company historically does not disclose monthly average users. Continue Reading
by Steve Goldstein
In this guest column, Steve Goldstein reproduces a conversation with Joel Sucherman, NPR’s Vice President for New Platform Partnerships, about podcast subscriptions. Sucherman illuminates NPR’s basic strategy points, and reveals how local NPR radio stations are involved in that strategy. Continue Reading
Dying for Sex won the Podcast of the Year award at the inaugural Ambies Awards, produced by The Podcast Academy. The Wondery-produced show posted its final episode 14 months ago, perhaps demonstrating how evergreen podcasts retain their currency. We analyze how many winners are from “top publishers.” Continue Reading
iHeartMedia is announcing a multiyear agreement with Bloomberg Media which will see Bloomberg’s nearly 30 podcasts hosted on iHeart, and the two companies co-produce a dozen new ones. Continue Reading
On the day of its presentation at the IAB Podcast Upfront, iHeartMedia announces a partnership with Catalina, a shopper intelligence and real-time database company, to provide podcast advertising attribution related to offline shopping. The alliance and the information it delivers are targeted to CPG companies. Continue Reading
Horizon Media executive Lauren Russo is a universally known thought leader in digital audio advertising. In an IAB Podcast Upfront conversation with NPM head and IAB Chair Gina Garrubbo, Russo delivered a wide-ranging slate of podcast industry predictions. Continue Reading
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading
James Cridland returns with a richly informative newsletter about radio around the world. An Australian radio station doesn’t give time checks — for a clever reason. BBC’s random traditions. Much more in this roundup of observations and insights. Continue Reading