Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading
In the just-released Share of Ear report from Edison Research, streaming music claims 20% of U.S. consumer time spent listening (13+ years). It is a first-time milestone in the history of Edison’s quarterly report. AM/FM radio listening fell a bit. Click for details. Continue Reading
by Steve Goldstein
“In my days as an executive in the radio business, our competitive focus was always on other radio stations and grabbing audience from them with researched music, smarter commercial placement, stronger talent, and visible marketing.” That’s how Steve leads us into this overview of the many media attractions which are taking audience and time-spent from podcasting. Choice abounds, and in the search for greater audience the advice here is to think broadly about where that time will come from. “The competition isn’t just another podcast; it is everything.” Continue Reading
In his latest guest column, James Cridland starts by looking at recent RAJAR statistics measuring UK radio listening. Interesting, he observes, that spinoff stations do not detract listening from their parent stations. Then he compares NPR’s Morning Edition U.S. radio program with the breakfast shows produced by BBC and Australia’s ABC. He is left “a bit cold.” Then he tried wake-up programming at LBC (a UK network) and RTE’s Radio Ireland. And much more. Continue Reading
It is a time of shaking loose from original network partnerships. Just as Joe Rogan and Alex Cooper are changing their exclusive relationships with Spotify, the hit podcast SmartLess is leaving its parent network Amazon Music and will be exclusively tied to SiriusXM for distribution and ad sales. Click for more. Continue Reading
When we look at the recently released RAJAR report, detailing the radio listening habits in the UK, we see continued strong attachment to radio listening. On average, listeners tuned into over 20 hours of live radio per week. Click for more metrics. Continue Reading
The average cost per thousand (CPM) for podcast advertising took a small but sharp downturn in January , over one dollar lower than the average rate in November. Click for details and the long-term graph. Continue Reading
Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading
In addition to Magellan AI’s monthly ranking of top podcast advertisers, the company publishes a list called “Top movers & shakers” — it’s a top-15 list featuring advertisers which Magellan has deemed to achieve “the most significant increase” in spending. A few of these companies stand out. Continue Reading
It’s not a competition. But we observe that in December Amazon invested more in podcast advertising than perennial budget champ BetterHelp. This from Magellan AI’s December 2023 reckoning of top-spending podcast advertisers. Click for details and graphs. Continue Reading
Apple has declared that its next version of iOS, the iPhone operating system, will be equipped with automatically generated podcast transcripts. That feature will be helpful for users who sometimes prefer reading, or reading along with the audio. But does Apple have the right to do so? Who owns the transcript of an audio production which has been distributed by the audio owner? Continue Reading
Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading