January ad spend on podcasts surpasses December, Sports dominates (Magellan)

Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report.

Below is RAIN’s comparison:

This month, Magellan has indicated the month-over-month spend change along with the top genre which received each advertiser’s investment for January (see below). We note that the Sports vertical dominates the overall spending.


Brad Hill