Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers. Continue Reading
Following our recent examination of native advertising growth for streaming audio, we were on the prowl for live campaign examples in podcasts. We found two instances of a podcast campaign by Casper mattresses, and those two examples demonstrate the range of ad-libbing that is possible when a podcast host is responsible for the marketing presentation. Click to listen. Continue Reading
Bose may be positioning itself to move beyond the hardware realm and add a listening service to its catalog. Hypebot has unearthed a job posting for a Senior User Experience Designer: Cloud Music Services at the respected sound company. The description calls for somebody who will “lead design and prototyping of our next generation streaming music platform and ecosystem of products.” According to the post, the ideal candidate would have work experience at one of the many streaming music companies dominating the digital airwaves. Continue Reading
SoundCloud introduced a new feature which makes it easier for account-holders to collect and organize music. Aptly, it is called Collections. It does not add new functionality, but displays a user’s tagged music differently. Highly recommended for long-time SoundCloud music collectors. Continue Reading
TagStation, the company behind NextRadio, released a blog post to close out 2014 by announcing its plans for attending the CES trade show in January, partnering with HD Radio developer iBiquity. In addition, TagStation shared statistics for NextRadio’s progress during 2014. Continue Reading
Beatport has built itself as a digital store for creators and fans of electronic music, but now parent company SFX Entertainment seems poised to add a streaming component. The Beatport website will reportedly have free, ad-supported, on-demand streaming starting early next year, sources told The Wall Street Journal. Continue Reading
Ad-repping firm AdLarge Media and on-demand audio platform AudioBoom have signed a partnership that gives AdLarge exclusive representation of AudioBoom advertising opportunities for its quickly growing U.S. audience, starting in the new year. We spoke to executives from both companies. Continue Reading
Deezer announced the appointment of Beth Murphy as its new chief marketing officer. She will lead the global brand in addition to guiding efforts in product marketing, product management, acquisition, engagement and customer service in the U.S. and worldwide. We asked her about the company’s plays for Stitcher and a full launch of its streaming service in the U.S. Continue Reading
Royalty recovery firm Audiam has raised a $1-million funding round from a diverse coalition of investors in the music industry. Audiam fills an unusual niche in the online music ecosystem, tracking down failed royalty payments, collecting them, and getting the money where it’s supposed to go. Continue Reading
Martinis in the morning are not an optimal lifestyle, but Martini in the Morning pours terrific listening for lovers of swing. The programming ranges freely across decades, from classic readings of the Great American Songbook to modern covers. Then there is “Sinatra at 6.” Continue Reading
John LoFrumento has announced his retirement as CEO of ASCAP., Billboard reported. He will depart the the performing rights organization as of Jan. 1 after 17 years at the helm. Most recently, his company has been involved in the discussions about collective licensing and digital rights. Continue Reading
A-list recording artist Ed Sheeran offered counterpoint to recent Spotify-bashing which has become something like a music industry sport. Backstage at the BBC Music Awards, Sheeran said his career wouldn’t be possible without Spotify. He also explains why he’s different from Taylor Swift. Continue Reading