A recently released eMarketer study bundles a growth projection with an assessment of advertiser sentiment. On the growth side, the research company sees the audience for online radio growing from 160-million last year to 192-million in 2019. Continue Reading
Guest columnist Larry Rosin, President of Edison Research, shares an information bite from the upcoming presentation of The Infinite Dial. Edison introduced a new query to the long-running survey series. Consumers were asked for their sentiment regarding technology generally. Continue Reading
adStream is a journal of ad-stalking in streaming audio services.
We have heard real estate ads frequently during the course of these weekly installments. Borrell Associates released a study of ad spending in the real estate category, projecting an increase in streaming audio. We expect to hear more of Zillow and Trulia, and local agency ads as local streaming audio marketing grows apace. Continue Reading
Ad-tech company AdsWizz announced a partnership with data management platform (DMP) Lotame. Lotame’s audience segmenting datasets will be bundled into the AdsWizz advertising platform, called AdWave. Continue Reading
EDM specialist Beatport has started the beta of its free streaming music platform. The player is embedded on the website, and you can continue to listen as you navigate around the site. TechCrunch’s review of the beta was uniformly positive, with just a one critical note about the ability to browse. Continue Reading
Spotify is looking to hire a vice president of public policy to help give voice to the company’s interests among lawmakers. This new hire will report to Jonathan Prince, Spotify’s global head of communications and public policy. Continue Reading
In the “Webcasting IV” rate-setting procedure, a two-year run-up to new statutory music licensing rates, Pandora filed a new document yesterday with the Copyright Royalty Board (CRB). The document refutes arguments put forward by SoundExchange last fall. Rebuttal arguments are included from four expert witnesses, including Larry Rosin of Edison Research, which was commissioned to perform market research included in the brief. Continue Reading
Part of the business model for most streaming platforms is to attract and retain the largest possible number of listeners. That could lead to a listening landscape that’s fractured, with people choosing just one or two services to fill all of their audio needs. Yet with each of the major players offering a slightly different subset of performers and content, it makes sense that listeners would be interested in combining the libraries of more than one streaming platform. Continue Reading
The Internet Radio Rewind podcast is an audio recap of recent news, featuring RAIN editor Brad Hill, a splash of music, and a dash of humor. Sponsored by AudioBoom Unlike chatcasts, Internet Radio Rewind is quick and to-the-point, with concise need-to-know… Continue Reading
Media services agency Horizon Media has announced that it is developing new ways of targeting listening audiences, based on listener mood. The mood-based audience segmenting is mainly for radio buying, but Horizon indicates that Internet radio could use the new technology too. Continue Reading
NextRadio has launched an ad campaign aimed at promoting the use of its app and the activation of FM chips in all smartphones. The campaign, in partnership with the National Association of Broadcasters, is asking terrestrial radio stations to run the spots. The main focus of these ads is to educate more listeners about NextRadio. NextRadio faces a three-fold challenge. Continue Reading
CD Baby shared the latest growth figures for its Pro music rights management subscription. It has increased more than 250% and represents more than 54,000 writers and administrators. The service helps members to collect mechanical royalties from streaming services worldwide. It also has direct registration of songs with more than 40 foreign societies to help with global rights management. Continue Reading