RAIN Notes: Monday, February 26
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Podtrac Global Delivery metrics (plus RAIN Remix)
Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading
Steve Goldstein: What People Are Doing When They Aren’t Listening To Your Podcast
by Steve Goldstein
“The heat of the moment, can be the difference between a podcast listen and a show stuck in the purgatory of the podcast queue.” In his latest guest column, Steve Goldstein talks about the importance of podcast drop timing. Case study: HBO chose to delay dropping John Oliver’s Last Week Tonight from Mondays to Thursdays. Will audiences “wait and see”? Pay to see? Or maybe neither. John Oliver wasn’t happy about it. Steve connects this to podcasting, and evokes “the purgatory of the podcast queue.” Continue Reading
January ad spend on podcasts surpasses December, Sports dominates (Magellan)
Magellan AI’s accounting of podcast advertiser spending for January shows a small increase over December, with fewer month-over-month repeaters than the December report. Click for RAIN’s analysis and Magellan’s chart with top podcast genres receiving investment. Continue Reading
Music rights investment firm democratizes long-tail sale of song catalogs
Called the Catch Point Catalog Acquisition Program, the goal is to allow mid- and lower-level songwriters monetize their compositions. The company hopes to realize long-tail value which can be accumulated through many purchases of small catalogs. Click for details. Continue Reading
Ad types, visitor rates, and more in new Podscribe benchmark report
Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading
RAIN Notes: Tuesday, February 20
The Podcast Academy releases nominees for The Ambies awards
The Podcast Academy, charied by Donal Albright, has released its nominee list for this years The Ambies — the fourth annual celebration of podcast excellence. Click for POdcast of the Year nominees. Over 540 shows are recognized across 27 categories. Continue Reading
Arabic pod platform Podeo partners with messaging app imo, massively increasing distribution
Podeo, the Dubai-based podcast hosting and distribution platform founded four years ago by CEO Stefano Fallaha, has forged a distribution partnership with imo, a global audio messaging app with 200-million active users across 170 countries. The deal is added to several existing distribution relationships. Continue Reading
RAIN Notes: Wednesday, February 14
— Royal Disagreement (Music LIcensing Collective)
— It’s A Lot (Sounds Profitable)
— YouTube Has Entered (Sound Off)
YouTube overtakes Spotify for podcast listening in new Cumulus / Signal Hill study
In a monumental 100-page report, Cumulus Podcast Network and Signal Hill Insights present findings from their Podcast Download — Fall 2023 Report. Click for our first round of coverage. Continue Reading
Efficiency is the clarion call as SiriusXM initiates second layoff in a year.
Audio giant SiriusXM will terminate the employment of 160 staffers, about two to three percent of the company. The action is occurring 10 months after a March, 2023 cutback of about eight percent. The news was delivered, as it so often is, by internal memo. Click for more. Continue Reading