Google moves into programmatic audio ads with DoubleClick expansion

Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading

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The new YouTube Music is coming next week as the video platform makes another shaky pitch for subscriptions

YouTube has announced its new streaming music service, and the platform will launch on May 22. YouTube Music will be a free new app and desktop player with the option for a YouTube Music Premium paid subscription. The move comes with changes across the video platform’s other entertainment properties, but it doesn’t seem to be entirely what was foreshadowed in the lead-up to today’s announcement. Continue Reading