The rapid-fire journey for Musical.ly, a short video and lip sync app, is coming to an end. The app is getting merged with TikTok, a similar program from the portfolio of its Chinese parent company Bytedance. Both video apps are now available exclusively under the TikTok name. Continue Reading
Musical.ly is merging its related app, Live.ly, into the core mobile entertainment service. Musical.ly lets people record videos of themselves lip syncing to popular songs, while Live.ly offers hosting of live video broadcasts, a niche that was briefly a hot topic for the startup space. Continue Reading
Musical.ly announced the start of a fund to support its users. The short-form music video and lip syncing app will invest up to $50 million into a Creator Fund over the next two years. The money will go toward a range of programs, from college scholarships to co-development deals to a “creator marketplace” where users can trade creative assets or instruction. Continue Reading
Musical.ly has been purchased by Chinese social media company Toutiao for between $800 million and $1 billion. The social app’s users can lip sync along with a track to make their own music videos. Continue Reading
Social video app Musical.ly is now creating original shows. The platform emphasizes user creativity, and has become a hub for lip syncing and other fan music videos. The planned episodes will run just two to four minutes and will feature content from NBC, MTV, and Hearst. Original content has become a core marketing promise for companies across the entertainment and media landscapes. Continue Reading
Apple has partnered with mobile social/video platform Musical.ly in a new marketing deal. Under this arrangement, Apple Music will be a supplier of the song snippets that Musical.ly users can pick to soundtrack their video clips. Continue Reading