adStream: Counting localized vs. non-localized ads

As streaming audio advertising gradually becomes more personalized to the listener, localized ads increasingly appear. One solution — registration data — gives audio publishers a way to sell inventory on a regional basis, so listeners in a state or city hear streaming commercials localized at that level. In our recent ad-stalking, we wanted to anecdotally track how much city-localized advertising was delivered by Pandora in a 90-minute listening session. Continue Reading

Ad network TargetSpot develops new BizDev unit; Thierry Ascarez appointed head

Global digital audio ad network TargetSpot announced the launch of a new business development division today. Heading up the unit is VP of Business Development Thierry Ascarez, long-time VP of Business Development at Radionomy. Ascarez now holds both titles. RAIN spoke to Ascarez to flesh out the details. Continue Reading

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Pandora proposes lowering music royalty rates based on “steering” in Merlin agreement

In a revealing document submitted to the U.S. Copyright Royalty Board (CRB), Pandora argues for lowered music licensing rates in the 2016-2020 statutory royalty period. The proposed rate range is about half the amount suggested by SoundExchange in its submission to the CRB. The key argument discloses aspects of Pandora’s private music licensing agreement with Merlin, a coalition of 20,000 music labels. Continue Reading

AudioHQ enters ad sales partnership with Jango online radio

AudioHQ announced a partnership with online radio service Jango for audio ad sales starting in 2015. According to the press release, Jango reaches 3 million listeners in the U.S. each month with its service for social and customizable music stations. This is the second deal to be announced within the past week for AudioHQ. Continue Reading

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Rumor Fact(ory): Apple could incorporate Beats into iTunes by next year

Unnamed sources told the Wall Street Journal that worldwide music sales from the iTunes Store fell 13%-14% since the start of 2014. A single individual also told WSJ that Apple is in the process of rebuilding Beats Music and will relaunch the service next year as part of iTunes. There hasn’t been any formal word from Apple about its plans for Beats, but that hasn’t stopped the rumors from swirling about their joint future. Continue Reading

Pandora earnings: Positive financials; slowing audience growth; plummeting stock

Pandora’s Q3 earnings call on Thursday marked an anniversary of the one-year directorship of CEO Brian McAndrews. McAndrews told a story of record-breaking financial results, and slowing audience growth. Wall Street punished the company severely in after-hours trading following the late-afternoon call, and in today’s formal session. Continue Reading

Survey shows strong outlook among audio publishers in Germany

BVDW, the German digital economy federation, released a report on the traction of online radio and streaming in the nation. The data showed that gross investment in audio streaming is projected to increase by more than 50% in 2015, while gross revenue from in-stream advertising is expected to reach about 137 euros by next year, compared with revenue of 65 million euros in 2013. Continue Reading