TuneIn prescribes listening for post-“Serial” withdrawal

The well publicized success of audio programming Serial, which achieved cult status and breakthrough metrics for a pureplay podcast (online only, not an archived radio show), has the podcast industry hoping for rising tide which lifts all boats. It’s not only podcast creators looking at 2015 as a potential growth year for the category. Distribution platforms have much to gain from an anticipated surge of interest in on-demand talk-based audio. Continue Reading →

Qualcomm announces rollout of AllPlay’s universal at-home streaming

Qualcomm AllPlay is refreshing its existing product with a commercial rollout, the company announced at CES. Several new music partners, including SoundCloud and Tidal, will be supported on the wireless streaming service, joining iHeartRadio, Rhapsody/Napster, and SomaFM. Qualcomm is attempting to reduce home-listening silos with this open-source solution to remote streaming. Continue Reading →

LG to challenge Sonos with low prices for Music Flow speakers

LG announced its foray into WiFi speakers with the Music Flow suite of products. The company will sell three speakers, three upgraded sound bars, and a portable, battery-powered speaker under this brand. The Music Flow speakers will support the new audio-only Google Cast software, which brings in several music services. LG also has product partnerships with iHeartRadio, Rhapsody, Spotify, and TuneIn. Continue Reading →

AT&T connected-car dashboard, a new entrant to a crowded space

AT&T has thrown its hat into the auto technology ring with the announcement of its own connected car platform. AT&T Drive is designed to be a modular solution where car manufacturers can pick and choose the features they want. HQ’d in a 5,000-square-foot research center, AT&T Drive joins Google, Apple. Microsoft, and QNX in a crowded space. Continue Reading →

Forget the Whole Pie: Why Small Music Services Should Cultivate Core Audiences

by Mike Spinelli

Is streaming a winner-take-all market? Bob Lefsetz recently implied that, and guest columnist Mike Spinelli offers strategic thoughts targeted to specialized streaming services. Rather than attract every listener in the world, optimize the service around core specialty audiences. Continue Reading →

adStream: When audio ads topically match the audio stream

Getting the right ad to the right listener at the right time is accomplished in different ways. We spotted examples of a matchup that is possible with streaming audio — matching product type with playlist type. Specifically, when auditioning Pandora’s “Brunch” playlist (one of Pandora’s house-built listening options, which the company has been promoting lately), we heard ads by McDonald’s and Community Coffee in rotation. Continue Reading →