Vodafone and Spotify announced an Australian partnership in early October, and today more details emerged about how the two services will support each other. Customers on Vodafone’s Red plans will have access to Spotify Premium for free. The amount of time customers will have the free Premium service — from six months to 24 months — depends on the plan they choose. Continue Reading
Vodafone has continued its trend of partnering with streaming services. This time, Vodafone Australia has tied up with Spotify for a deal that will give the telecom’s customers access to the premium listening plan. Details of the arrangement or for a potential discount on the Premium plan were not disclosed. According to the streaming platform, about 1.5 million Aussies regularly stream music on their smartphones. Continue Reading
Deezer may be getting a leg up in the South African market for music streaming thanks to a partnership with Vodacom Group. Bloomberg cited an unnamed person familiar with the negotiations who said the Vodafone unit would offer its customers access to Deezer through an exclusive year-long deal. Neither Deezer nor Vodacom offered comment on the report. Continue Reading
The Indian music business is a $170-million industry. Bollywood music (also known as “filmi” music) represents more than 90 percent of it, but Indipop, regional music, devotional songs, and infiltrations of Western pop are important categories. Vodafone joins three independent services building audiences. Continue Reading
Spotify has partnered with Vodafone Ireland, one of many country-specific branches of the international telecom giant. The deal is another instance of a music service joining a telecom carrier in a synergy that benefits both companies. Continue Reading