adStream: When audio ads topically match the audio stream

Posted on by Brad Hill

Getting the right ad to the right listener at the right time is accomplished in different ways. We spotted examples of a matchup that is possible with streaming audio — matching product type with playlist type. Specifically, when auditioning Pandora’s “Brunch” playlist (one of Pandora’s house-built listening options, which the company has been promoting lately), we heard ads by McDonald’s and Community Coffee in rotation. Continue Reading →

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Classical music fans get an HD streaming service thanks to Naxos

Posted on by Anna Washenko

Today, we wrote about how The Overflow’s Christian and gospel music streaming app could be signaling a new trend toward niche genre services. Fitting then that shortly after publishing, we heard that Naxos announced the global launch of a classical music service. ClassicsOnline HD is both a streaming service and a download store specializing in high-definition and lossless classical music files. Continue Reading →

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Editor’s Notebook: From digital dashboard to self-driving cars

Posted on by Brad Hill

by Brad Hill

The digital dashboard is a gold-rush scramble for territory. But what if there were no dashboard at all? Autonomous (self-driving) cars are rolling toward us, and will be on the road sooner or later. How will audio competition be shaped when the car is a WiFi-connected living room? Continue Reading →

The Overflow goes niche with Christian streaming app

Posted on by Anna Washenko

A new streaming service called The Overflow has crossed the border from Canada, bringing its database of Christian music to U.S. listeners. For now, it is only available as an iOS app, but Billboard reported that a web version is in the works. The company uses 7digital, which recently embarked on project for higher-quality audio formats in streaming. Continue Reading →

UMG enters partnership to turn data into dollars for artists

Posted on by Anna Washenko

Universal Music Group has entered into a new partnership with Havas Group to form the Global Music Data Alliance. This data-centric entity will use Havas’ algorithms to analyze information about UMG artists, from ticket sales to streaming counts to social media stats, to look for new revenue opportunities. In particular, GMDA will examine behavioral data to better understand the relationships between artists, fans, and brands. Continue Reading →