The Download on Podcasts: Will podcasting force Facebook to allow viral audio?

sponsored by PodcastOne

Nearly two years ago, an article that questioned why audio doesn’t go viral, went viral. The article’s complaint has not been fully answered. Recently WNYC posted one of its podcasts to Facebook, but had to wrap it in a video because Facebook doesn’t have native audio. Podcasting might be the catalyst which changes the lack of social sharing in audio. Continue Reading

Amazon Prime adds concert subscription add-on, hinting at a bigger streaming vision

Amazon Prime is the latest major company to add a concerts and live performance angle to its streaming service. It has made Qello Concerts available as an a la carte channel for its Prime members. Qello is an initial member of the Amazon Partners Streaming Program, which brings a la carte third-party video content to the platform. What might this signal about Amazon’s longer-term entertainment plans? Continue Reading