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Bullish ad-spend forecast emphasizes digital and overall growth for radio

A new edition of an annual research projection from MyersBizNet forecasts 7.7% growth in ad spend across audio/radio, video/TV, display, video, mobile, and other categories. Terrestrial radio is predicted to grow 5% across “legacy” and digital advertising opportunities. Internet radio is projected at 25% growth. Continue Reading

Study finds consumers value audio quality (given the right language)

MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading