Blinkbox Music sells off customer database, limping to a close

Blinkbox Guvera canvasThe saga of Blinkbox Music has taken yet another unfortunate turn. The streaming service’s customer database has been sold to athletics retailer JD Sports. According to Music Business Worldwide, that means about 2 million people could wind up receiving marketing emails and other communications from the unrelated business. Blinkbox sent its past and current subscribers a notice about the sale of the database and appears to give them a chance to opt out of any contact from JD Sports.

Blinkbox Music’s story began when original owner Tesco, a British retailer, sold the property to Australian streaming service Guvera in January 2015. Shortly after the purchase, Guvera placed the service into administration and began looking for a new buyer for it. Former Blinkbox employees have even filed a class-action lawsuit against Guvera for damages after it chose to make massive layoffs at the troubled platform.

Anna Washenko