Pandora has introduced a new native mobile ad experience that aims to improve impact and effectiveness for marketers. The new format relies on rich media and works to coincide with the natural behavior of the audio company’s mobile audience. Express and the Lexus Dealer Association are the first brands to beta test the new format. Continue Reading
Media conglomerate E.W. Scripps has acquired podcast listening app Stitcher from global music service Deezer, which acquired Stitcher in October, 2014. The acquisition places Stitcher within Midroll Media, a podcast distribution and sales company, which Scripps purchased in July of last year. We spoke to Midroll exec Lex Friedman about what this means for Midroll Media. Continue Reading
The growing interest in streaming and digital music has created a subset of tech companies aiming to improve audio quality. We’ve seen multiple Kickstarter projects promising better performance for digital tunes. However, the latest product announcement isn’t from another new kid on the block. Continue Reading
When the Copyright Royalty Board set new figures for the 2016-2020 time frame, SoundExchange was vocal in its stance that the $.0017 and $0.0023 rates were too low. Now it is preparing to mount an appeal of that decision, filing a statement to the D.C. Circuit Court of Appeals on May 31. Continue Reading
In a keynote interview at MIDEM over the weekend, Pandora CEO Tim Westergren talked about Pandora’s plan to build an on-demand service to complement its market-leading streaming radio platform, and the company’s support of the music industry. Along the way, Westergren reiterated his company’s explicit mission to replace broadcast radio, and why that’s a good thing for listeners and musicians. Continue Reading
A new Nielsen study explores use of media types across different generations. The Generational Snapshot study looks at media use and device penetration for three age groups: Millennials (18-34), Generation X (35-49), and Baby Boomers (50-67) and finds clear trends in their choices. Continue Reading
James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Research on media and Millennials. A must-read on creating good radio station websites. Much more. Continue Reading
Nearly 300 ad-agency audio buyers, executives of pureplay streaming audio services and the technology companies which power the space packed into the Metropolitan Pavilion for the first RAIN Streaming Audio Advertising Summit yesterday in New York. The four-hour event was… Continue Reading
Here’s a collection of some noteworthy developments emerging from Cannes, where the music industry has descended for the Midem conference. The opening keynote for the event gathered several industry leaders to talk about the future of the music business. TuneCore CEO Scott Ackerman also gave a talk and the Worldwide Independent Network released a report. Continue Reading
A new report added to the volume of data around podcast listening and advertising. Audio on-demand network Wondery commissioned a study from comScore that found one in three podcast listeners expect to increase their podcast consumption in the next six months. Respondents also reported feeling more connected, intelligent, and energized after listening to a podcast. Continue Reading
iHeartRadio has announced streaming stations that focus on hits from single years. Called Class of Radio, the idea is to pick your graduation year. In our test, we heard an ad-free station sponsored by a student loan refinancing company — a nice campaign tie-in. Continue Reading
LyricFind has entered into a partnership that will see French lyrics added to its service. “This deal establishes LyricFind’s footing in the French market and reinforces our position as the world’s go-to provider of licensed lyrics,” LyricFind CEO Darryl Ballantyne said. Continue Reading