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Podcasting and Predictions at PM17

At Podcast Movement last week, a panel of thought-leaders well known to RAIN readers and Summit attendees made a series of predictions to answer questions put by moderator Bryan Moffet of National Public Media. Sarah van Mosel (Market Enginuity), John Rosso (Triton Digital), Rob McCracken (Scripps) and Rob Walch (Libsyn) were in hot seats of a panel put on by Jacobs Media in a conference track marketed to radio professionals. Continue Reading

TagStation unveils Dial Report platform for targeted radio advertising

TagStation has released a new Dial Report, a collection of first-party radio station advertising data and smartphone user data. The platform measures more than 250 demographic, behavioral and listening data points in near real-time, allowing segmentation of the FM radio audience for precise audience targeting by advertisers. Continue Reading