Podomatic working with AdvertiseCast for podcast ad monetization

Podcast publishing and hosting service Podomatic has entered a partnership with AdvertiseCast to bring monetization tools to its clients. AdvertiseCast is an online marketplace for buying and selling audio advertising. One interesting aspect of this deal is that podcasters do not need to use Podomatic’s hosting service. Continue Reading

iHeartRadio launches on-demand music service: RAIN Review and competitive outlook

As promised in September, iHeartRadio has launched its two-tiered subscription product: iHeartRadio Plus, and iHeartRadio All Access powered by Napster.

Both are being rolled out in beta today, with a free 30-day trial. The new subscriptions service features two breakthrough functions: replaying and saving songs from live radio. Continue Reading

Programmatic advertising dominates digital display; radio and other traditional media on track

Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading

Google Play Music relaunches, smarter about you and your soundtrack

Google Play Music relaunched today, announcing an update that makes machine learning a bigger part of its listening experience. That means the platform will combine listeners’ individual music tastes with contextual information such as time of day and location to offer improved song recommendations. It all happens behind the scenes, based on Google’s understanding of the user. Another step closer to the “Me Button.” Continue Reading