Comprehensive coverage of the podcasting industry and its business ecosystem.
Acast is bringing its Aclass podcast education series to the United States for the first time. The series of free workshops is designed to reach communities and populations that are currently under-represented in the podcasting field. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading
Spotify has leveraged acquisitions to build up its podcasting empire over the past several months. Some additional details have emerged about the company’s big deal from last week, its purchase of sports-centric media operation The Ringer. Continue Reading
Megaphone is expanding into Europe. The U.S.-based company announced that its launch across the Atlantic begins today, with a new office opening in Germany. Continue Reading
Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading
Andy Bowers, co-founder of Megaphone, has departed the company. The business was initially spun out from Slate’s Panoply division in January 2016 as a podcasting content management system with services in monetization and distribution. Continue Reading
by Steve Goldstein
Steve recaps Spotify CEO Daniel Ek’s comments on the company’s podcast plans and pieces together how its top-level strategy is coming together. One big takeaway: things will happen fast. Continue Reading
As podcasts continue to grow as a creative operation, we can expect to see more brands looking to hop on the bandwagon. Casted is a software-as-a-service marketing platform that aims to reach that audience. Continue Reading
Spotify had more than earnings results to share today. The company is continuing its march through podcasting with the acquisition of The Ringer, the sports-centric digital media business founded by Bill Simmons. Continue Reading
Sony Music has forged a content development partnership with Somethin’ Else, an indie British podcast production company. The press release lists Sony’s contributions to be content expertise, marketing, and monetization. We don’t know whether Sony has taken an ownership stake in Somethin’ Else. We do know Sony is moving fast in podcasting. Continue Reading
Westwood One is running an open survey to gather data which will inform the company’s upcoming Podcast Executive Study. It is a B2B approach that any podcaster could take a run through, but is really intended for mainly professional ventures familiar with the advertising ecosystem of podcasting. Continue Reading
Trader Joe’s launched a high-profile podcast about itself in 2018. It just launched its third season, calibrated to the calendar year. Now, the grocery store podcast category has doubled in size (as far as we know), with the launch of Noshtalgia, a feel-good mix of family storytelling, recipes, and the values of grocery chain Kroger. Continue Reading