POD DROP: Up All Night with Prince, Borrasca, Hope in Darkness
Pod Drop features new and returning podcasts. Today, great music from a legend, great fiction starring kids, and a harrowing true story of governmental abduction. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Canadian Podcast Listener Spring 2020 Update, and an audio chat with Jeff Vidler
Signal Hill Insights has released a spring 2020 update to its annual Canadian Podcast Listener consumer survey. The timing of the update facilitated questions about Joe Rogan’s upcoming move to exclusive Spotify distribution. There are also interesting metrics about how… Continue Reading
Podtrac coronavirus tracking: New high for downloads; upward spike for comedy
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading
IAB: 2019 Consumer usage, plus Covid report: Podcasting and digital audio growth
The Internet Advertising Bureau (IAB) has released two studies packaged together: the 2019 Consumer Usage Trends, and a Covid Impact on Consumer Media Usage (March-April 2020) report. Podcast listening and streaming audio fared well. Continue Reading
Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions
Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading
Stitcher releases 10-year podcast report; we talk with Erik Diehn in a popup podcast
Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading
Podcast Academy finalizes Board of Governors
We learned from Podnews that the Podcast Academy, first announced in February, has finalized its Board of Governors. The board members each serves for a two-year term. The Podcast Academy was founded to foster excellence in the field, recognized by an annual awards program. Continue Reading
AdLarge re-ups to rep “Crime Junkie” and discloses download numbers
AdLarge sent us an announcement that its cabana division, which represents podcasts to advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading
POD DROP: Staying human, down-home recipes, and genius ideas
Pod Drop features new and returning podcasts. Today, inspiration from musician Michael Franti, comfort cooking from Allrecipes, and the genesis of great innovations from the IPO Educational Foundation. Continue Reading
Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
Omny Studio starts secure sharing of analytics, enabling greater publisher transparency
Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite. This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading
Amazon reportedly planning multi-pronged podcast development and acquisition
Amazon is a many-sided powerhouse ecosystem with gigantic consumer reach, so it’s not a surprise that the company is reportedly planning podcasting initiatives on several fronts. Continue Reading