Comprehensive coverage of the podcasting industry and its business ecosystem.
Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading
We learned from Podnews that the Podcast Academy, first announced in February, has finalized its Board of Governors. The board members each serves for a two-year term. The Podcast Academy was founded to foster excellence in the field, recognized by an annual awards program. Continue Reading
AdLarge sent us an announcement that its cabana division, which represents podcasts to advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading
Pod Drop features new and returning podcasts. Today, inspiration from musician Michael Franti, comfort cooking from Allrecipes, and the genesis of great innovations from the IPO Educational Foundation. Continue Reading
The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading
Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite. This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading
Amazon is a many-sided powerhouse ecosystem with gigantic consumer reach, so it’s not a surprise that the company is reportedly planning podcasting initiatives on several fronts. Continue Reading
In this installment of Podtrac’s series, the data show a +5% gain for downloads and +4% gain for audience. One interesting thing this week: Comedy spiked upward, to nearly match the News category in downloads. Is it a Joe Rogan effect? Continue Reading
When promoting a podcast, where is best to send would-be new listeners? We have always advocated for a dedicated show website. It’s easier for users, provides much more information, and locks in a new listener more effectively. Continue Reading
Pod Drop features new and returning podcasts. Today, a branded podcast from WeTransfer, a new show from The Moth / PRX, and another new show from TED. Continue Reading
We are posting this before the official announcement of Webby Awards 2020 winners, and taking information from around-the-web leaks. From what we can find, some of the podcast winners are include a Luminary exclusive, and mostly well-known shows. Continue Reading
Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading