Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

“What was that promo code again?” Spotify testing a universal answer

Posted on by Brad Hill

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading →

The Podcast Academy setting up as the Academy Awards of podcasting

Posted on by Brad Hill

In a kickoff webinar, The Podcast Academy publicly articulated its structure, goals, and membership details for the first time. The online event was hosted by Executive Director Michele Cobb (Forte Business Consulting) and Chairperson Rob Greenlee (Libsyn). After a brief introduction, most of the session was devoted to Q&A with attendees. Click through for details. Continue Reading →

IAB Projects strong podcast spend in H2; also forecasts radio

Posted on by Brad Hill

In this time of flux, defined by COVID uncertainty, upheaval in the streets, and an upcoming US presidential election, the Interactive Advertising Bureau (IAB) has released a study in which ad buyers were surveyed about their expected allocations in the second half of 2020. Podcasting fares well, and terrestrial radio fares better than other traditional categories. Continue Reading →

SiriusXM buys Simplecast, pairs it with AdsWizz and connects it to Pandora

Posted on by Brad Hill

SiriusXM is hitting the nets this morning with a smart acquisition. The satellite radio and digital audio holding company is buying podcast host Simplecast. That’s the short story. The bigger picture is a full-on podcast distribution and monetization system for podcast creators at all levels. Continue Reading →

Podcasts & Speakers reach all-time high share of ear (Edison)

Posted on by Brad Hill

Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading →