Pandora has offered podcasting to listeners, and podcast submission by creators, for some time. Today the company is announcing an enhancement on the creator side — an update of its podcast analytics.
The new tools are visually driven, as with this listener map:
That’s a glance overview of key metrics like number of streams, unique listeners, and total time listening. Podcasts can also be up-thumbed and down-thumbed, in classic Pandora fashion, and that metric is available too.
The company also shared a view of its demographic analytics:
The new features are available immediately. Pandora took advantage of the announcement splash to hint an upcoming “Pandora for Creators” webinar series. No dates yet.