Pandora launches Podcast Analytics for creators

Pandora has offered podcasting to listeners, and podcast submission by creators, for some time. Today the company is announcing an enhancement on the creator side — an update of its podcast analytics.

The new tools are visually driven, as with this listener map:

That’s a glance overview of key metrics like number of streams, unique listeners, and total time listening. Podcasts can also be up-thumbed and down-thumbed, in classic Pandora fashion, and that metric is available too.

The company also shared a view of its demographic analytics:


The new features are available immediately. Pandora took advantage of the announcement splash to hint an upcoming “Pandora for Creators” webinar series. No dates yet.

Brad Hill