Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

iHeartMedia becomes exclusive rep for Pushkin Industries; co-production in the works

Posted on by Brad Hill

iHeartMedia announces today that it has accomplished a partnership with Pushkin Industries, the audio production company founded by Malcolm Gladwell and Jacob Weisberg in 2018. The alliance makes iHeartMedia the exclusive sales partner for Pushkin podcasts. Beyond the sales effort, the two companies will co-produce new shows, with a project timeline stretching over the next two years. Two of those shows are sketched out in today’s announcement. Continue Reading →

Riverside.fm comes out of stealth with cash and mission to join audio and video podcasting

Posted on by Brad Hill

Riverside.fm is announcing its emergence from stealth mode with $2.5-million of seed investment from Oren Zeed. Riverside.fm is a video+audio recording and livestream platform for podcasters, with a specialty of hi-rez recording of audio and video in separate tracks. Riverside’s competitive strategy explicitly targets audio connection platform Zencastr, promising to “drink Zencastr’s milkshake.” Continue Reading →

Biden and Trump campaigns advertise(d) in podcasting, but differently (Magellan AI)

Posted on by Brad Hill

In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading →

Podcast Radio (UK) adds Curiouscast shows to DAB+ broadcast lineup

Posted on by Brad Hill

Podcast Radio, the all-digital, all-podcast radio station heard in London, Surrey, Manchester, and Glasgow, has partnered with Curiouscast, the Canadian podcast network and part of the Corus Entertainment Network. A selection of Curiouscast episodes will be inserted  into Podcast Radio’s rotation. U.S. listeners can hear Podcast Radio, too. Continue Reading →

Amaze Media Labs launches to create podcasts and events for brands

Posted on by Brad Hill

Three executives have teamed up to launch an agency which will create branded podcasts and branded events, sometimes in combination. Called Amaze Media Labs, the company’s purpose is to connect brands to their audiences “in authentic and meaningful ways.” There will be a specialty on virtual events at first, with the company looking forward to a resumption of in-person gatherings. The founding team comes from big business, not from podcast production or publishing. Continue Reading →

NPR subscribes to Nielsen’s Podcast Buying Power service

Posted on by Brad Hill

Nielsen is justifiably bragging today that is has signed NPR, one of the world’s most powerful podcast publishers, to Nielsen Podcast Buying Power, an insight service which matches genres to consumer purchase behavior patterns. The service is founded on the big Nielsen Scarborough database of consumer survey information. Continue Reading →