Pod Drop: Lady Bird, Jermain Charlo, La Brega
New podcasts of note.
In Plain Sight: Lady Bird Johnson (ABC Audio)
Stolen: The Search for Jermain (Gimlet/Spotify)
La Brega (WNYC & Futuro Studios)
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Evergreen Podcasts network launches Sports Channel
Evergreen Podcasts has introduced a sports channel, appropriately named Evergreen Podcasts Sports Channel. The new sub-network, carved out for listeners and advertisers seeking to target those listeners, is stocked with six shows as of today — a mix of new and existing podcasts. Click for details. Continue Reading
FOX News Podcasts expands catalog with five new shows
FOX News Podcasts sent around a notice that adding five shows to its network blend of subscription and free podcasts. In a machine-like release timetable, it’ll be weekly launches starting a week from today, March 8. The FOX News Podcasts network shows 53 shows available today. Most are free; a handful can be purchased as a series or per episode. Click through for details. Continue Reading
Entercom: No plan to divest podcast acquisitions (à la Scripps)
In Entercom’s Q4 earnings call this week, podcasting was prominently referenced as part of the company’s digital initiatives. One investor asked whether selling off podcast acquisitions Cadence13 and Pineapple Street Studios might be in the future, if the acquisition value of those outfits exceeded their revenue potential. CEO David Field’s answer was definitive. Continue Reading
Diverse podcast audiences highlight Nielsen Podcasting Today report
In a detailed and wide-ranging data report titled Podcasting Today, Nielsen spotlights diverse podcast audiences, their share of the addressable market, and how they respond to podcast advertising. Click through for much more including graphics and a free download link. Continue Reading
iHeartMedia partners with UK’s Novel for inestigative series
iHeartMedia is announcing today its new partnership with Novel, an indie UK podcast company, to produce narrative investigative podcasts. Eleven shows are planned; two are described in today’s announcement: Click for details. Continue Reading
Cumulus revenue growth led by podcasting +40%. No plan to join the acquisition rush.
Digital audio was emphasized numerously in the Q4 earnings call of Cumulus Media, supported by a slew of numbers. Podcasting is up in every way for the company, and Cumulus is not particularly acquisition-minded. Click through for details and quotes. Continue Reading
Obama/Springsteen podcast, and other new Spotify exclusives
Many of the announcements in Spotify’s flood of news in yesterday’s “Stream On” presentation were about platform features for creators and advertisers. But new and exclusive podcast content was also featured. The biggest headline is certainly the launch of a Barack Obama / Bruce Springsteen conversational show called “Renegades: Born in the USA.” Also, DC Comics and Ava DuVernay. Click through for info, audio, and video Continue Reading
Acast acquires RadioPublic, a pairing of values and innovation
Acast, the international podcast hosting platform and advertising marketplace, has acquired RadioPublic, the podcast network and tech innovator founded in 2016. It’s a partnership of values and technology affinity. Click through for details and context. Continue Reading
Steve Goldstein: Content Wisdom From Six of The GOATs (Greatest Editors of All Time)
by Steve Goldstein
In this guest column, Steve Goldstein collects quotes from famous literary editors, all of them applicable to podcasting. Brevity is key.
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Jeff Vidler: One in Two Million: How Listeners Discover New Podcasts
by Jeff Vidler
In this valuable column, Signal Hill Insights President Jeff Vidler lays out the six keys to podcast discovery on the creator side. It’s based on survey research conducted as part of the Canadian Podcast Listener 2020. Continue Reading
Australian SCA launches LiSTNR news/music/podcast app, replacing PodcastOne branding
Southern Cross Austereo (SCA), the large commercial radio group in Australia, is making a splashy launch of LiSTNR, a new listening app that brings together the network’s radio content, news, music streaming channels (non-interactive), and podcasts. Click through for details. Continue Reading