Acast Q1 earnings: 11% sales growth across 100M podcasts
Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
Spotify expands audio ad market to three new European countries
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
Spotify expands audio ad market to three new European countries
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
Steve Goldstein: “Oh, You’re Going To Clean Up My Hot Podcast Mess”
by Steve Goldstein
Streamlining is essential in any business, RAIN columnist Steve Goldstein asserts, from AT&T to Amazon to Major League Baseball … and, podcasting. Thanks to the creep of complexity, it’s taking more time to make an episode of a show or traffic an ad. Steve has got suggestions. Continue Reading
Podcast listening growth across all age demos at center of iHeartMedia report
The State of Podcasting 2023 is the ambitious title of a new iHeartMedia report. If the title reaches high, the data scale upwards too. The reach of podcasting, measured by daily listening. has soared upward for all age groups in timelines going back to 2015. There is also an interesting result when you put podcast listening next to Netflix subscriptions. Click for details, charts, and a download link. Continue Reading
Spotify Q1 2023 earnings: Podcasting and new categories
After Spotify’s Q1 earnings report this week, we review the company’s responses to investor questions about podcasting and future new audio categories. Continue Reading
Acast targets audience segments with new advertising platform feature
Global podcast company Acast is announcing a new podcast audience targeting capability, enhancing the value of its self-serve ad platform. Called Audience Segments, the feature enables marketers to address audiences defined by characteristics such as Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, and Pet Owners. Continue Reading
Four shows enter March Triton Digital Podcast Report; top ten shows the same
Only four newcomers cracked Triton Digital’s Podcast Report for March, , which ranks the top 100 podcasts by average weekly downloads. The top-10 cohort remained the same with some order shuffling. Click for lots of detail. Continue Reading
Boomers are a tough podcast demo, but worth winning (Edison Research / NPR)
In nearly every listening metric, the Boomer generation lags younger groups when it comes to involvement in online audio generally, and podcasting specifically. That’s the conclusion of an interesting and revealing collection of data from Edison Research and NPR. Boomers act differently from younger groups in key audio-related behaviors, making older listeners clearly identifiable and attractive. Click for takeaways and a link to the study. Continue Reading
iHeart, Wondery, NPR lead Podtrac Top Publishers ranker, plus RAIN Remix
iHeartPodcasts, Wondery, and NPR were the top 1, 2, and 3 podcast publishers in March, according to the Podtrac Top Publishers ranker. This monthly accounting tracks Podtrac measurement clients only. Click through for the entire report, plus the RAIN Remix which re-sorts the data for an average per-show view. Continue Reading
IAB announces Podcast Upfront location/agenda, returning to in-person hybrid format
The Interactive Advertising Bureau (IAB) has announced the presentation lineup for the Spring 2023 Podcast Upfront. In doing so, we learn that the event will expand from its Covid-era online format to a hybrid in-person/streaming arrangement. The date is May 11, and the location is Quorum by Convene in Manhattan. Click through for the agenda. Continue Reading
Podcast ad rates edge upward in March
The average cost per thousand (CPM) for podcast ads inched upward in March, across all measures of audience size. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $22.14, rising from the February average of $21.99. Click through for a 3-year trend chart. Continue Reading