Comprehensive coverage of the podcasting industry and its business ecosystem.
Calling it “groundbreaking technology,” AI audio advertising platform Instreamatic is promoting its Contextual Audio Ads product. Today’s PR promotes two key features. Using AI, a near-infinite number of customization can be made for accurate targeting. Also, AI-cloned celebrity voices are available. Click for details and Instreamatic’s video demonstration. Continue Reading
Global podcast company Acast will give away $10,000 worth of podcast advertising across its 100,000-show reach, to a single American small-business company. The program coincides with Small Business Month. Anyone can make nominations. Click for details and links. Continue Reading
Edison Research released its fifth Moms and Media survey. The fieldwork is a spinoff of The Infinite Dial, in which 1,500 12+ people are queried about their online preferences and habits. In this cut, “Mom” is defined as a woman having at least one child under 18 living in her household. Click for results, graphic charts, and the download link. Continue Reading
The reach of podcasting is now rivaling the reach of AM/FM and TV … at least in one age group. That’s a key finding described by Tom Webster in his Podcast Upfront presentation in New York yesterday. Click for explanation, graphics, and a link to video. Continue Reading
iHeartMedia has created a formal division for its branded podcasts, called Ruby. iHeart claims the first dedicated team of its kind from a major media company committed entirely to the production, sales and marketing of branded podcasts. Click for show and talent details. Continue Reading
The Interactive Advertising Bureau (IAB) released its seventh annual Podcast Advertising Revenue Study alongside its Podcast Upfront showcase in New York. The $4B number makes a good headline, but there is much more. Click for key metrics and trends supported by graphics.
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Acast has released its Q1 2023 earnings report. Click for detailed coverage of finances, key metrics, new Q1 initiatives, and comments from the CEO. Continue Reading
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
Spotify announces today that its proprietary ad network, the Spotify Audience Network (often abbreviated as SPAN), is expanding to France, Spain, and Italy. SPAN is dedicated to serving ad buyers of all sizes with a self-serve system. Continue Reading
by Steve Goldstein
Streamlining is essential in any business, RAIN columnist Steve Goldstein asserts, from AT&T to Amazon to Major League Baseball … and, podcasting. Thanks to the creep of complexity, it’s taking more time to make an episode of a show or traffic an ad. Steve has got suggestions. Continue Reading
The State of Podcasting 2023 is the ambitious title of a new iHeartMedia report. If the title reaches high, the data scale upwards too. The reach of podcasting, measured by daily listening. has soared upward for all age groups in timelines going back to 2015. There is also an interesting result when you put podcast listening next to Netflix subscriptions. Click for details, charts, and a download link. Continue Reading
After Spotify’s Q1 earnings report this week, we review the company’s responses to investor questions about podcasting and future new audio categories. Continue Reading