Comprehensive coverage of the podcasting industry and its business ecosystem.
Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading
Jay Green’s 10-year career on the business side of podcasting has taken a new turn, as the veteran executive joins sales and marketing firm Soundrise as Senior Vice President of Strategy and Operations. He offers thoughts to RAIN News. Continue Reading
Spotify, in an SEC filing today, announced that it was cutting about 500 jobs, or about 6% of its 9,800 employees — and that one of its most high-profile executives, Chief Content and Advertising Officer Dawn Ostroff, will also be… Continue Reading
L.A.-based entertainment and technology platform LiveOne (NASDAQ: LVO) plans to spin off its podcasting subsidiary PodcastOne into its own separate public company in 2023, according to a filing with the U.S. Securities and Exchange Commission — and is contemplating doing… Continue Reading
Scottish podcasting company The Podcast Host has announced a new, free online event, IndyPod Summit, designed for independent podcasters that will take place on February 2nd, with speakers including Elsie Escobar (She Podcasts and Libsyn), Arielle Nissenblatt (Squadcast.fm), and Jeremy… Continue Reading
Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading
A new national survey released this week by Cumulus Media & Westwood One and Toronto-based research firm Signal Hill Insights reveals that podcast listeners have a strong preference for host-read ads — ideally when the host has fun with the… Continue Reading
Just in time for the final weeks of the 2022 holiday season, Stockholm-based podcasting platform Acast last week launched a self-serve advertising platform to enable brands and advertisers of any size and budget to activate their podcast advertising strategies. Although… Continue Reading
Following its successful initial event in 2022, podcasting business conference The Podcast Show has announced that it will return to the Business Design Center in Islington for its second annual event on May 24th and 25th of next year. According… Continue Reading
This week, SoundsProfitable‘s Tom Webster posted the second half of an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. (Click here for RAIN’s coverage of part one.) Webster writes,… Continue Reading
Partner at SoundsProfitable (and previously SVP of Edison Research) Tom Webster has posted an essay describing warnings he sees for the podcasting industry based on mistakes he perceives that broadcast radio has made. Webster writes, “Podcasting has had a bad couple… Continue Reading
Now available from the Tumblr “F’ing Audio Art” is a glossary of podcasting terms “written over many months while waiting for my computer to render and load files and stuff like that” that is in turns both helpful and amusing.… Continue Reading